Bands holding pledge drives to raise money for their artistic efforts is nothing new; in the last few years we’ve seen locals Sun Hotel solicit donations when they wanted to release their debut album on vinyl, Cliff Hines do the same to bring his Quintet to the East Coast, and Royal Teeth ask for the public’s help to travel to Charleston to record an EP. Especially with music based projects, “crowd-funding” sites such as Kickstarter have created a unique co-op-styled ecosystem that allows artists to raise much needed capital without turning to major labels, all the while directly engaging and rewarding fans for their support.
The latest band to launch such a fundraising campaign is Los Angeles-based glam-folk revivalists He’s My Brother She’s My Sister, who are looking to purchase a tour van and spend more time on the road. While the members of He’s My Brother She’s My Sister have no hard ties to New Orleans, we have a vested interested in the band’s touring efforts as their show this Thursday, December 1st, at Tipitina’s will mark HMBSMS’s third New Orleans stop in a just over year. They followed a supporting role on Edward Sharpe and the Magnetic Zero’s Fall tour with an unforgettable summer ramble at Breezy’s Spot, where the sweltering dance party that erupted during the encore pushed the uniquely appointed, quasi-legal performance space to it’s climate control limits.
The PledgeMusic campaign set up by real life brother and sister combo Rob and Rachel Kolar and Co. includes not only the kinds of rewards one would expect from a music project – autographed merch, a mention in the liner notes of their upcoming full-length debut – but also some amazing and unique opportunities for those willing to open his or her wallet a bit wider. A $30 pledge gets you will get a limited edition karaoke sing-a-long version of the new album, and for $35, the band will create a customized voice mail greeting for you. $500 gets either private tap lessons from the lovely dancing percussionist Lauren Brown or a custom paint job on one of your instruments from bassist Oliver Newell; and for $5,000 the band will play your LA-area wedding. Many more sponsorship levels are available, and all include the satisfaction of supporting an awesome group of talented independent artists.